Campaigns
Reach customers before they have to reach you
Payment reminders, renewals and offers on WhatsApp, SMS and calls. Texa answers the replies and records what each customer agreed to.
Photo: Amina Filkins
Replies handled
Every reply becomes a conversation Texa can finish
When a customer answers your campaign, Texa picks up the conversation, answers their questions, and records the outcome, such as a promise to pay, back in your own system.
- Goals Texa works towardsPayment follow-up, renewal, onboarding, booking reminders, win-back, or a goal you write yourself.
- Outcomes keptWhat the customer agreed to is saved on their record and sent to your system through a connection you approve.
- Hi Grace, your loan repayment of ₦25,000 is due on 15 Oct. Reply here if you have any questions.
- I get paid on Friday. Can I pay then?
- Texa AI
Yes, that’s fine. I’ve noted that you’ll pay ₦25,000 on Friday 17 Oct. I’ll send the payment details that morning.
- Promise to pay recorded · 17 Oct 2026
Building a campaign
Choose who, what, when, and what happens next
Each campaign is approved by name before it starts, and nothing is ever sent twice for the same step.
- WhoA group of your contacts, or a file you upload.
- Up to three stepsFor example a WhatsApp template, then an SMS if there’s no reply in a day, then a call.
- WhenA sending window in each customer’s own time zone, with a daily limit.
- How oftenA cap on how many messages one customer gets across all your campaigns.
- A holdout groupLeave out a share of customers so you can see what the campaign really changed.
- Stop rulesStop a customer’s steps once they reply, pay or ask to stop.
Results
See who got it, who read it, and why it failed
Every recipient’s message is tracked from sent to delivered to read. A failure says why in plain words, such as “the number is not on WhatsApp”.
- Replies and outcomesWho replied, what they agreed to, and conversions from your own systems.
- Real effectThe difference against the holdout group, and the cost of each outcome.
Rules checked before every message
Texa Desk refuses to send a message that would break a rule, whoever set up the campaign. In our tests, 11,006 simulated sends broke none of them.
- Opt-outsCustomers who replied STOP, on any channel, are never contacted again.
- Do-not-disturbThe do-not-disturb list is checked before SMS and calls.
- Quiet hoursNothing goes out outside the sending window in the customer’s time zone.
- WhatsApp templatesTemplates are written and sent to Meta for approval from Texa Desk.
- Once per stepA send ledger makes sure no customer gets the same step twice.
- Website messagesGreet visitors on chosen pages of your website, and Texa takes it from there.
Send your first reminder this week
Start with one group of customers and one WhatsApp template. Texa handles the replies.
Photo: RDNE Stock project